01
Qualify every inquiry
Collect property address and type, requested amount, purpose, entity, timeline, and estimated equity before a lead reaches your team.
SaaS for private lending teams
Move viable loan leads forward, faster.
EquitySpring qualifies inquiries, follows up with stalled leads, and prepares concise deal briefs—so Crawford’s licensed team can spend more time evaluating and funding Southern California deals.
Built to support licensed teams—not replace licensed lending judgment.
What your team can expect
Complete before contact
Required deal details arrive together instead of across scattered messages.
Human-controlled
Your team reviews every output and licensed professionals retain every lending decision.
Southern California focused
Intake paths reflect Crawford’s actual geography and business-purpose programs.
One connected workflow
Less chasing. More decision-ready opportunities.
EquitySpring connects intake, follow-up, document organization, and funded-deal content without crossing into licensed activity.
02
Recover quiet opportunities
Keep stalled borrowers and broker referrals moving with reviewed email and text follow-up sequences.
03
Turn documents into briefs
Summarize plans, cost-to-build schedules, and supporting financials into a concise package for licensed review.
04
Publish funded-deal stories
Convert approved deal notes into reusable case studies and social copy without rebuilding each story from scratch.
Pricing
Start with the bottleneck costing you deals.
Practical packages for implementation and oversight. Final scope is confirmed before work begins.
Launch
Intake foundation
$2,500
one-time implementation
- One embeddable intake workflow
- Qualification and routing logic
- Licensed-team handoff brief
- Launch review and documentation
Complete workflow
Momentum
Conversion system
$1,250
per month after implementation
Everything in Launch
Stalled-lead nurture sequences
Document triage summaries
Funded-deal content workflow
Monthly workflow refinements
Human approval controls
Usage-based messaging, email, and third-party software fees are quoted separately when required.
Clear boundaries
Built for responsible automation
Begin with one workflow
Give every promising deal a cleaner path to review.
Launch a focused intake system, measure the handoff, then add automation where it produces real operational value.